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Conversation: 198

Stretching a Brand

Speak with Diane

Speak with Anna
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Diane: Lets stretch out our brand.
Anna: What do you mean?
Diane: Our clothes are popular, so lets make shoes too.
Anna: Do you mean have a clothing and shoe line under the same brand name?
Diane: Yes! I know a shoe designer who wants to work with us.
Anna: Ok! Lets get started on it.